Collaborating for Back-to-School and Community Impact

As part of a challenge to create a collaboration between a fashion brand and a non-fashion partner, this project brought together GapKids, an iconic American fashion brand, and Minted, an online stationery marketplace. The result is an innovative Back-to-School capsule collection that merges vibrant prints, timeless silhouettes, and customizable stationery, fostering creativity and connection. With 10% of proceeds donated to local public schools, the collection offers style, utility, and purpose for families gearing up for the school year.

Cross-Functional Skills

  • Marketing and Brand Strategy

  • Storytelling and Narrative Building

  • Trend Forecasting and Concept Development

  • Retail and E-Commerce Integration

  • Pattern Design (CAD) and Textile Development

Thematic Area

  • Design – Product Development and Brand Strategy

Recognition

  • Fashion Scholarship Fund, Product Development Scholar. Since then Laura has been invited to be case study judge and now serves as a mentor the next generation of designers.

Project Overview

The GapKids x Minted collaboration launched a Back-to-School capsule collection that introduced customizable stationery to GapKids stores for the first time. Vibrant prints and timeless designs attracted families, while the donation initiative fostered goodwill among customers. The collection increased brand visibility, diversified product offerings, and brought together two distinct markets, enhancing both brands’ appeal to new and existing audiences.

Project Outcomes

Through the strategicic collaboration between GapKids, an iconic American fashion brand, and Minted, an online stationery marketplace, to create a Back-to-School capsule collection. The collection integrates apparel and customizable stationery to drive engagement, introduce new product categories, and support public school systems.

Project Outcomes:

  • Back-to-School Capsule Collection: Created 6-8 front view illustrations, alongside technical flat sketches, highlighting design details and specs.

    Marketing Strategy: Developed Instagram campaign and in-store Minted booths to engage customers and promote the message of kindness.

  • Charitable Impact through Customer Engagement: The collection encourages emotional connection with a charitable cause, as 10% of proceeds benefit local public schools.

  • New Product Categories: Introduced stationery products within the GapKids brand, broadening its market reach.

  • Brand Partnership: A unique collaboration between fashion and stationery, offering customers an innovative shopping experience.

Since being selected as a scholar, I’ve had the privilege of serving as a case study judge and mentor for the Fashion Scholarship Fund program. Each year, I look forward to reviewing submissions, meeting the scholars, and supporting their growth. If you’re interested in learning more about my project or becoming a mentor, feel free to reach out!

Other Selected Work

  • Redesigning Early Childhood Education

    Learn more

  • Prioritizing User Needs to Accelerate Contraceptive Innovation

    Learn more