Challenging Norms - “Mu’her”
This collection celebrates the trailblazing women who have reshaped history and continue to challenge societal norms. It juxtaposes women’s wear and men’s wear, highlighting both parallels and contrasts. Vibrant colors and striking prints are thoughtfully integrated, symbolizing resilience, individuality, and the collective strength of women. Rooted in the belief that progress stems from dialogue and action, it encourages us all to confront ongoing challenges and champion a future of equality and empowerment.
Modeled by Izzy Carey and Leyna Bloom. Textile design support by Maya Looney. Fashion film directed and produced by Lucia Artigas. Cinematography by Brennan Colahan.
Cross-Functional Skills
Creative Direction
Conceptual Research
Storytelling
Collaboration with Interdisciplinary Teams
Pattern Design (CAD) and Textile Development
Thematic Area
Design – Product Development and Gender Equality & Empowerment
Recognition
IDA International Design Awards, Bronze, “Pre-a-porter/Women” 2021
LA Fashion Festival 2020 Official Selection
Campaign and Cinematography
Showcased on Fashion in Frame by SCAD
13th Annual Shorty Awards, Finalist in Instagram and Instagram Video
Under my created leadership and with support the fashion film was directed and produced by Lucia Artigas, cinematography by Brennan Colahan and modeled by Izzy Carey. The Film was on the Official Selection of the LA Fashion Festival 2020.
Other Selected Work
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Collaborating for Back-to-School and Community Impact
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Shaping the Future of Outdoor Coastal Design